Instagram Competition

Please read these terms and conditions carefully. By participating in this competition, all participants will be deemed to have accepted and be bound by these terms and conditions.

1. The Promoter

The promoter of this competition is Hive Mind Mead & Brew Co., a company registered in England and Wales with registered address at Unit 5F Castle Way, Portskewett, Caldicot NP26 5PR.

2. Eligibility

• This competition is open to residents of the United Kingdom aged 18 years or over, excluding employees of Hive Mind Mead & Brew Co., their immediate families, agents, or anyone else professionally connected with the competition.
• Proof of age and identity may be required.

3. Competition Period

The competition will commence on Monday 28th July 2025 at 17:00 BST and close on 7th September 2025 at 23:59 BST. Any entries submitted outside of this period will not be counted.

4. How to Enter

To enter the competition, participants must:

• Purchase a can of Hive Mind Sparkling Mead from one of the 49 participating store locations in the UK.
• Upload an Instagram carousel post consisting of at least two (2) photos:

1. One photo showing the Hive Mind Sparkling Mead product clearly visible on the shelf in the store where it was purchased.
2. One photo showing the purchased Hive Mind Sparkling Mead can in front of the exterior of the same store.

• Tag @hivemindmead, use the hashtag #hivemindtreasurehunt, and mention the store location in the caption of their Instagram carousel post.
• Ensure their Instagram account is public so entries can be viewed.
• Only one entry per unique store location per participant will be counted for the "First to post from a store" prize. For the "Grand Prize Draw," each valid carousel post from a unique store location will count as one entry.

5. The Prizes

There are 50 prizes available in total:

• First to post from a store prize (49 Prizes): The first person to successfully upload valid Instagram carousel entries (as described in Section 4) for all 49 different participating store locations will win a 6-pack of Hive Mind Sparkling Mead in a flavour of their choice. This prize is limited to one 6-pack per store location. There are 49 such prizes available in total across the competition. In the event of multiple participants completing all 49 stores simultaneously, the prize will be awarded based on the timestamp of the final qualifying upload.
• Grand Prize Draw (1 Prize): One winner will be randomly selected from all valid entries submitted throughout the competition period to receive a £50 voucher that can be redeemed at hivemindmead.com. The voucher provider will be chosen at random by Hive Mind Mead & Brew Co.

Prizes are non-transferable, non-exchangeable, and no cash alternative will be offered. Hive Mind Mead & Brew Co. reserves the right to substitute any prize with an alternative prize of equal or greater value in the event of unforeseen circumstances.

6. Winner Selection and Notification

• First to post from a store prize: Winners for this prize will be determined on an ongoing basis as participants complete the requirement of uploading a valid entriy from one of 49 unique store locations. Hive Mind Mead & Brew Co. will track entries via the specified hashtag and Instagram tags.
• Grand Prize Draw: The winner of the Grand Prize Draw will be selected at random from all eligible entries within 14 working days of the competition closing date.
• Winners will be notified via Instagram Direct Message from @hivemindmead within 5 working days of their selection.
• Winners must respond to the notification within 7 days to claim their prize. Failure to do so will result in forfeiture of the prize, and Hive Mind Mead & Brew Co. reserves the right to select an alternative winner.

7. Publicity, Content Usage, and Data Protection

• By entering this competition, tagging @hivemindmead, and using the hashtag #hivemindtreasurehunt, participants irrevocably grant Hive Mind Mead & Brew Co. a perpetual, worldwide, non-exclusive, royalty-free, sub-licensable, and transferable license to use, reproduce, distribute, display, and create derivative works of their submitted photos and associated Instagram content (including their Instagram handle and caption) for promotional and marketing purposes related to this competition and future campaigns. This includes, but is not limited to, sharing on Hive Mind Mead & Brew Co.'s social media channels (e.g., Instagram, Facebook, X), website, and other marketing materials, without further compensation or notification to the participant.
• Any personal data collected will be used solely for the purpose of administering this competition and in accordance with Hive Mind Mead & Brew Co.'s Privacy Policy, available at hivemindmead.com/policies/privacy-policy.

8. General Conditions

• Hive Mind Mead & Brew Co. reserves the right to disqualify any entry that does not comply with these terms and conditions or is deemed to be fraudulent, offensive, or otherwise inappropriate.
• Hive Mind Mead & Brew Co. is not responsible for any entries that are lost, delayed, or not received for any reason.
• The decision of Hive Mind Mead & Brew Co. regarding any aspect of the competition is final and binding, and no correspondence will be entered into.
• Hive Mind Mead & Brew Co. reserves the right to cancel, amend, or suspend this competition and these terms and conditions at any time without prior notice, should unforeseen circumstances make this unavoidable. Any changes will be posted on Hive Mind Mead & Brew Co.'s social media channels and/or website.

9. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of England & Wales, and any disputes arising out of or in connection with these terms and conditions shall be subject to the exclusive jurisdiction of the Welsh courts.

10. Contact

For any queries regarding this competition, please contact hey@hivemindmead.com.